Limited time offers are a tried-and-true marketing tactic that encourage customers to act now. Creating a sense of urgency and a need to cash in on a deal that seemingly everyone is cashing in on before it disappears are powerful motivators for the consumer.
‘Always on’ social is a great way to establish and maintain a presence in the market, as well as communicate and interact with customers/followers of your brand. Successful ‘always on’ social can generate brand love and awareness, as well as result in viral unpaid reach. Who doesn’t want free reach?