As a seasoned designer with over a decade of experience, I bring a fresh perspective and a quirky sense of humor to every project I tackle. I love nothing more than diving headfirst into new creative challenges, experimenting with bold ideas and pushing boundaries to create truly unique and memorable designs.
My superpower lies in my ability to build strong relationships and work collaboratively with clients and colleagues alike. I’m a big believer in the power of teamwork, and I thrive in fast-paced, dynamic environments where everyone brings their A-game.
When I’m not geeking out over fonts and color palettes, you can usually find me exploring the great outdoors, trying out new recipes in the kitchen, or indulging in my guilty pleasure of hanging out at a dart bar, practicing my aim and enjoying a cold one (don’t judge, we all need a little guilty pleasure now and then).
So if you’re looking for a designer who brings a fresh perspective, a killer sense of humor, and a passion for all things creative, look no further! I can’t wait to collaborate with you and bring your vision to life.
Softwares
Photoshop
Illustrator
InDesign
Premiere Pro
Lightroom
Acrobat
Experience
Socialyse
Feb 2022 - Mar 2023
Help launched yuu Singapore, a major marketing campaign that included TVC commercials, cutdowns, and Key Visuals. In addition, I served as the lead for yuu Singapore's social media account, where I successfully created engaging campaigns and managed day-to-day content. My work also included partnering with major brands such as KFC to develop and execute effective social media strategies.
TBWA
Jan 2022 - Feb 2022
Responsible for producing high-quality social media content for STB. This involved working closely with the team to conceptualize and plan each project, as well as overseeing the entire production process from shooting to final editing of videos and stills. Consistently deliver engaging and impactful content that resonated with STB's target audience.
Socialyse
Apr 2021 - Dec 2021
Played a pivotal role in managing multiple key accounts, including NETS, VISA, Domino's, Fairprice, Clan Hotel, and Canon. In this role, I leveraged on my expertise to develop effective marketing strategies that aligned with clients' business objectives.
Havas Worldwide
Jan 2021 - Apr 2021
Responsible for managing Cycle & Carriage Singapore's social media accounts for a diverse portfolio of brands, including KIA, Mercedes Benz, Citroën, Mitsubishi, and DS Automobiles. Help develop and execute social media campaigns to promote these brands, working closely with internal teams to conceptualize and produce engaging content that resonated with our target audiences. This involved creating social media posts, web banners, and other digital assets, as well as analyzing data to measure the effectiveness of our campaigns and refine our strategies over time.
TBWA
Oct 2020 - Dec 2020
Conceptualised and developed microsites for Singapore Airlines, as well as managing social media accounts for a diverse range of brands, including IKEA, Quickbooks, and Standard Chartered Bank.
OIE Advertising
May 2014 - Oct 2020
Founded and managed a design business focused on helping companies develop and strengthen their brands. In this role, I was responsible for all aspects of the business, from client sourcing and project management to creative direction and team leadership. Worked closely with clients such as IRAS, GIANT Singapore, Singtel, Epson, NTUC Club, Oracle, Amazon Web Services, Facebook, and UOB Kay Hian, I was able to deliver exceptional branding solutions that met and exceeded their expectations. Whether developing brand identities, designing marketing collateral, or creating digital experiences, I worked closely with clients to understand their business objectives and develop effective strategies that aligned with their goals.