A three-part video series created to promote Sentosa GrillFest 2025, spotlighting the chefs and craft behind the flames. Each episode features a different vendor, diving into their culinary expertise — from dry-aged versus fresh steak, to mastering seafood timing, and unlocking flavour through Caribbean jerk marinades — giving audiences a taste of what awaits at GrillFest beyond the grill.
A hype Reel spotlighting the 2024 People’s Choice Award winners — three crowd-favourite vendors returning to Sentosa GrillFest 2025. The video builds anticipation by celebrating past fan favourites and teasing what’s coming back to the grills.
A participation-driven Reel encouraging GrillFest 2025 goers to share their food moments for a chance to win a $50 voucher. Designed to spark UGC and on-ground excitement, the video turns festival experiences into shareable rewards.
A recap Reel featuring real reviews and reactions from GrillFest 2024 attendees. The video reinforces social proof and sets the stage for GrillFest 2025 by showcasing the atmosphere, flavours, and crowd-loved moments from last year’s event.
A reflective Reel featuring a paddler from SG Paddle Club, where calm waters and open space offer clarity away from the city.
A teaser Reel inviting audiences to rediscover Sentosa with fresh eyes — where every visit offers something new to feel.
An AI-generated Reel that reimagines Sentosa’s sand and sea, inviting audiences to experience island adventures imagined by AI and lived in real life.
